On the basis of delivery platform, the cable television broadcasting segment was valued at $111,500 million in 2019, and is projected to reach $138,500 million by 2027, registering a CAGR of 2.8% from 2021 to 2027. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). On the basis of broadcaster type, it is differentiated into public and commercial. Depending on revenue model, it is fragmented into subscription and advertisement. By delivery platform, it is categorized into digital terrestrial broadcast, satellite broadcast, cable television broadcasting, internet protocol television (IPTV), and over-the-top television (OTT). Furthermore, rise in cyber threats, cloud unpreparedness, and poor connectivity in rural areas hinder the growth of the television services market.Īccording the television services market analysis, the product market is segmented into delivery platform, revenue model, broadcaster type, and region. However, increase in alternative means of entertainment through various devices such as smartphones, desktops, and laptops and increase in their popularity are expected to hamper the growth of the television services market size during the forecast period. Smart features include wide touchscreen, HD displays, and strong internet connectivity. Increase in display size of the TV and integration of smart features in TV sets attract customers to buy smart TV along with television services. Internet protocol TV has been majorly influencing the television services market growth during the forecast period. Furthermore, technological advancements in television broadcasting services such as transition of cable television to digital broadcasting significantly contributes toward the growth of the global market. Rise in disposable income and increase in expenditure on entertainment boost the growth of the global television services market.
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